Free Comparative Market Analysis

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How to Determine a Market-sensitive Price

You have one chance to make a first impression. The first day on the market generates the greatest number of online viewers. A Fair Price will attract showings for buyers who are sincere about considering buying your home. 

A Comparative Market Analysis (CMA) Considers Similar Properties

  • Recently Sold houses show what buyers have actually paid for similar properties
  • Houses that are currently on the market will be competing for available buyers’ attention
  • Houses that have failed to sell will serve as an example of what not to do

Dangers of Over-pricing

  • Fewer buyers are attracted and fewer offers received
  • Marketing time is prolonged and initial marketing momentum is lost
  • The property attracts “lookers” and helps competing houses look better by comparison
  • If a property does sell above true market value, it may not appraise and the buyers may not be able to secure a loan
  • The property may eventually sell below market value

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