What to Expect
Our Commitment As Your Real Estate Sales Partner
Your Needs and Goals Come First
- An initial consultation to identify your goals, interests and concerns
- Describe seller, buyer and dual agency alternatives to help you determine the best approach to achieve your objectives
- Review the steps of the home selling process
Property Enhancement Recommendations
- Suggest steps to prepare your property for real estate professional previews and buyer showings
- Present staging opportunities for both the interior and exterior of your home to make the best possible impression on prospective buyers
Pricing Strategies
- Discuss how market-sensitive pricing can impact a successful sale, and explain how Market Value is determined
- Conduct a Comparative Market Analysis (CMA) showing recent real estate activity and trends to help determine a realistic listing price
- Estimate costs and proceeds based on the probable selling price and financing terms
- Monitor market activity and recommend price adjustments, if necessary, to remain competitive
Marketing Your Home
- Install a professional “For Sale” sign
- Photograph the exterior and interior of your home to showcase it online
- List your home on Multiple Listing Service (MLS)
- Populate your MLS listing on all major online real estate search websites
- Promote your home to buyers of other real estate professionals who specialize in home markets like yours
- Host Open Houses as needed to reach buyers
- Discuss the benefits of a pre-inspection and home warranty
- Ensure all buyers that are presenting offers are pre-qualified
Efficient Communication
- You will be fully informed throughout the marketing process
Buyer Negotiations
- Review all Offers to Purchase with you and discuss options to accept, reject or counter
- Negotiate and manage counter offers to reach an acceptable agreement, always keeping your best interests in mind
Your Interests Protected
- Walk you through all the steps required to close the sale
- Maintain the sales transaction schedule by coordinating with the buyer’s real estate agent and others to ensure all aspects of the purchase agreement are satisfied
- Communicate with you about the progress of the transaction
- Follow up on any remaining details after the close of sale
- Provide information on relocation assistance or additional services
“SOLD! The most sought after word we wanted to hear when selling our home. COMMUNICATION—this was the most important request and aspect of a successful relationship with our Realtor. We spent one year with two different Realtors who couldn’t accomplish either. Nancy Mershon took over the process of selling our home and managed both—never did we have to worry about what was or wasn’t going on throughout the process. Nancy was on top of it all and kept us informed 100% of the time. Her expertise in marketing combined with her professional experience in the business brought us to a successful completion of the sale of our home with our wits intact! Thank you, Nancy!“